Bradley Jacobs welcomes Elona Lopari, CEO of The Life School, to share insights on scaling service-based businesses and navigating the entrepreneurial journey. Elona discusses her transition from corporate executive to fractional COO/HR consultant, focusing on helping businesses align purpose with profits. She shares candid experiences about overcoming imposter syndrome, the importance of proper pricing for services, and the unique challenges women face in business. The conversation explores effective client acquisition strategies, from networking to content creation, while emphasizing the importance of building authentic relationships. Elona provides valuable insights on separating personal identity from business success and creating sustainable marketing and sales systems. Her approach combines strategic partnerships, speaking engagements, and digital presence to build a trusted brand serving businesses in the $0-10M revenue range.
🔗 Learn More:
Scale your fractional practice: https://mylance.co
Work with Elona: https://elonaloparicoaching.com
00:00 Introduction and Welcome
01:11 Service-Based Business Focus
02:47 Early Career and Transition to Fractional
05:13 First Client Acquisition Strategy
06:40 Overcoming Imposter Syndrome
09:02 Women in Business Challenges
11:11 Navigating Entrepreneurial Uncertainty
15:51 Processing Business Emotions
21:17 Client Acquisition Evolution
24:00 Marketing and Sales Strategy
27:38 Content Creation and Brand Building
31:40 The Life School Overview and Closing
