Bradley Jacobs, CEO of Mylance, discusses the power of making 100 phone calls to achieve business goals. He emphasizes that this strategy applies to various objectives, from finding new clients to launching products. Bradley explains the importance of creating both warm and cold contact lists, detailing how to approach each. He addresses common fears and excuses that prevent people from making these calls, and assures listeners that good things will inevitably happen with persistence. Bradley shares personal experiences of avoiding uncomfortable tasks and stresses the significance of focusing on activities that truly move the needle in business growth. He encourages listeners to overcome resistance, make those calls, and embrace the learning and opportunities that follow. The episode concludes with announcements about Mylance's upcoming fractional jobs newsletter and community workshops.
00:00 Intro
01:00 Today's Topic: 100 phone calls
03:49 Reaching out to 100 People
05:52 The mindset that prevents us from success
08:22 Imposter Thoughts and getting out of your Comfort Zone
10:22 Concluding Thoughts