Paul Jones is the founder of Bridgio.io a saas tool that helps make virtual events collaborative. He is also the owner of an agency that helps businesses with “strategic referral network creation”. It helps business go to market by focusing on the human-to-human connection.
Chapters:
00:00 How Paul helps businesses increase referrals
16:48 The “Positive Deviant” theory of going to market
21:06 Building a community to get consulting leads
23:19 How you get rich in the niche
28:00 Paul’s deliverables on a typical consulting project
35:25 Early days and getting first 3 clients
39:23 Supporting 10-12 clients at a time
42:44 Perils of hourly pricing
48:07 Building the Fractional Executive Brain Trust
Resources:
• Paul’s LinkedIn - https://www.linkedin.com/in/pauljones101/
• Bridgio - https://bridgio.io/
• Fractional Executive Brain Trust - https://fractionalexecutivecollective.com/
