Bradley Jacobs welcomes LinkedIn expert Candyce Edelen to discuss authentic engagement strategies on LinkedIn for fractional executives. Candyce shares her proven approach to building genuine connections without relying on automation or AI tools. She reveals how spending just 60-90 minutes daily on LinkedIn helped her book 125 sales calls in six months, resulting in $438,000 in new business. The conversation dives deep into specific tactics, including how to craft personalized connection requests, maintain meaningful conversations through DMs, and transition naturally to discovery calls. Candyce emphasizes the importance of offering value rather than just asking for help, and shares her daily LinkedIn routine that includes strategic commenting, post scheduling, and targeted outreach. Bradley and Candyce also discuss Mylance's innovative AI-powered lead generation tool that helps fractional executives find highly targeted prospects. The episode concludes with information about Candyce's LinkedIn strategy quiz and coaching programs designed to help fractionals leverage LinkedIn effectively.
🔗 Learn More:
Scale your fractional practice: https://mylance.co
Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/
LinkedIn Strategy quiz: https://propelgrowth.com/mylance
00:00 Introduction and Welcome
00:44 Candyce's LinkedIn Approach
02:41 Avoiding Automation and AI Pitfalls
07:54 Building Genuine Relationships on LinkedIn
14:14 Starting Meaningful Conversations
20:23 Time Management for LinkedIn Strategy
31:16 Daily LinkedIn Routine Breakdown
35:18 Finding and Targeting Prospects
38:23 Mylance's AI-powered Lead Generation
42:01 LinkedIn Strategy Quiz Overview
43:21 Candyce's Coaching Programs
46:10 Closing Remarks
