Bradley Jacobs shares the story of landing his first $25k/month client as a fractional expert. He discusses how a simple LinkedIn outreach led to this opportunity, highlighting the importance of putting yourself out there despite fear of rejection. Bradley breaks down five crucial lessons learned: the low-cost, high-reward nature of outreach; the value of confidently proposing high rates; leveraging niche expertise; the power of curiosity in sales; and the flexibility of consulting work. He also touches on key mistakes to avoid, such as hourly billing and unfavorable equity terms. Throughout the episode, Bradley emphasizes the transformative impact this experience had on his career, leading to the creation of Mylance and his passion for fractional work.
00:00 Introduction and sponsor message
01:30 Bradley's story of landing his first big client
04:15 Lesson 1: The power of outreach
06:30 Lesson 2: Confident pricing and negotiation
08:45 Lesson 3: Leveraging niche expertise
10:15 Lesson 4: Curiosity-driven sales approach
12:30 Lesson 5: Flexibility in consulting work
14:00 Common mistakes to avoid
16:45 Recap of key lessons
18:00 Closing remarks and call to action
