Former engineer Lasada Pippen reveals how he overcame crippling fear and self-doubt to build a successful keynote speaking and coaching business. This powerful conversation explores the emotional challenges of entrepreneurship that most people never talk about.
Discover Lasada's unique approach to business development, including his door-to-door strategy that landed him speaking engagements and coaching clients. Learn why he worked for free for nearly seven years and how that investment paid off exponentially. Bradley Jacobs and Lasada dive deep into the psychology of fear, the importance of finding your unique differentiator, and why purpose-driven businesses outperform money-driven ones every time.
Learn More: Scale your fractional practice: https://mylance.co Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/00:00 - Introduction and guest background
01:56 - Leaving engineering for purpose-driven work
02:25 - Overcoming imposter syndrome early on
04:11 - Wife's role in pushing toward dreams
05:56 - Mirror moment: taking ownership
06:22 - Operating with fear vs eliminating fear
08:01 - Converting fear into excitement
08:38 - Courage means doing it anyway
10:32 - Finding your unique differentiator
12:16 - Energy as competitive advantage
13:30 - Tom Brady mindset example
14:55 - Underdog mentality in business
16:02 - Emotional side of entrepreneurship
17:25 - Einstein's persistence philosophy
18:04 - Rejection and the thousand no's
18:32 - Quitters Day phenomenon
21:04 - Fear patterns and business hurdles
24:37 - First months after leaving corporate
28:08 - Surviving the roller coaster period
28:56 - Most effective marketing strategies
30:43 - Performance-based client acquisition
31:16 - Door-to-door business development
34:22 - Daily action vs occasional effort
35:27 - Free assessment offering strategy
36:16 - Early days with minimal resources
37:17 - Seven years of free speaking
39:15 - Purpose over profit mindset
43:36 - How to connect with Lasada
