Bradley Jacobs, CEO and Founder of Mylance, shares insights on four LinkedIn mindset mistakes that prevent fractional experts from achieving success. Drawing from his experience of posting nearly 1,500 times over five years, Bradley explains why chasing virality misaligns with business goals, especially when attracting the wrong audience. He challenges the notion that LinkedIn is "all noise," emphasizing that everyone has unique experiences worth sharing. Bradley addresses the fear-driven perfectionism that prevents consistent posting, reminding listeners that unsuccessful posts simply fade away without consequences. Finally, he cautions against blindly mimicking influencers, encouraging authentic voices while following effective formatting principles. Throughout the episode, Bradley emphasizes consistency, authenticity, and trusting the process as keys to building valuable relationships on LinkedIn that convert to client connections.
Learn More: Scale your fractional practice: https://mylance.co Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/0:00 Introduction to LinkedIn mindset mistakes
1:05 Bradley's experience with LinkedIn “
1:45 Mistake #1: Chasing virality and why it's flawed
2:20 Example of misaligned viral content for recruiters
4:30 Why consistency matters more than viral success
5:05 Mistake #2: "Contributing to the noise" mentality
5:50 The uniqueness of your personal experience
6:40 How detailed, niche content builds trust and attracts clients
8:05 Mistake #3: Fear-driven perfectionism
9:15 Why poor posts simply disappear without consequences
10:30 The importance of learning through repetition
11:50 Example of a post with zero engagement
13:10 Story about controversial Italian culture post
14:45 Benefit of consistent posting: no need for introductions|
15:50 Mistake #4: Mimicking top influencers
16:30 Preview of Mylance's upcoming AI tool
17:15 Closing remarks and call to action
