In this episode of Six-Figure Secrets for Fractional Experts, Bradley Jacobs, CEO of Mylance, demystifies the sales process for fractional executives. Recognizing that many experts lack formal sales training, Bradley presents four straightforward strategies to enhance business development. He advocates for a shift from traditional pitching to solution-focused conversations, emphasizing the power of curiosity and strategic questioning. Bradley stresses the importance of consistent self-promotion across various platforms, even when client rosters are full. He guides listeners on effectively differentiating themselves in a crowded market by narrowing their niche and highlighting unique skill combinations. The episode concludes with practical advice on persistent follow-up, encouraging executives to overcome the fear of being perceived as annoying. Throughout, Bradley provides actionable insights to help fractional experts confidently approach sales and grow their businesses.
00:00 Introduction and overview
02:15 Strategy 1: Selling is not about pitching
06:30 Strategy 2: Consistently put yourself out there
09:45 Strategy 3: Differentiating yourself
13:30 Strategy 4: The importance of follow-up
17:45 Overview and Conclusion
