Discover the secrets to standing out as a fractional executive in this insightful episode of Six Figure Secrets for Fractional Experts. Host Bradley Jacobs, CEO of Mylance, sits down with sales and marketing expert Mitch Carson to uncover strategies for personal branding and lead generation.
Mitch shares valuable tips on leveraging LinkedIn, securing media appearances, and creating compelling content to position yourself as the top choice in your niche. Learn how to differentiate yourself from the competition, gain credibility, and attract high-value clients. Whether you're just starting out or looking to take your fractional executive career to the next level, this episode is packed with actionable advice you won't want to miss.
00:00 Introduction and guest introduction
00:34 Mitch Carson explains his expertise and approach
01:49 Comparing two professionals with different branding strategies
05:29 The importance of showcasing expertise externally
09:09 Strategies for professionals without prestigious backgrounds
15:22 Overcoming time constraints in personal branding
16:34 Effective content strategies for LinkedIn
18:42 Sharing experiences and case studies to generate leads
19:23 Leveraging LinkedIn Live Events
20:18 Differentiating yourself in a crowded market
23:52 Tips for getting featured in major media outlets
27:05 Final advice and contact information
