In this episode, fractional marketing executive Mark Osborne dives into his experiences publishing his first book as a tool to establish credibility designed to serve his consulting practice.
He describes the process, systems, and strategies he employed for self-publishing, offering valuable tips for others considering a similar journey. Mark also shares his unique insights into developing efficient lead generation systems, with concepts such as focusing on the 'right' leads instead of more leads, and the importance of diversity and referrals in lead sources.
Chapters:
0:00 Spotify version
01:04 Introduction and Guest Welcome
01:49 The Inspiration and Process Behind Mark's Book
03:54 The Impact of the Pandemic on B2B Marketing and Sales
05:30 Target Audience of Mark's Book
11:18 The Investment and Process of Publishing a Book
13:34 Does publishing a book help in your consulting business?
25:42 The Importance of Systems in Business Growth
36:06 The Role of Referrals and Diversification in Lead Generation
41:59 The Power of Differentiated Positioning Strategy
46:50 Conclusion and Final Thoughts
Resources mentioned:
