In this revealing conversation, sales consultant and coach Christopher Filipiak joins Bradley Jacobs to discuss his journey from engineer to sales expert. Christopher shares how he helps CEOs succeed at their own sales work by combining strategy, execution, and mindset transformation. With his background in engineering and data analytics, Christopher brings a unique perspective to sales operations, explaining why many businesses struggle with sales and why CEOs should often drive revenue themselves. He outlines effective outbound strategies for fractionals with limited time, emphasizing consistency in cold outreach, relationship nurturing, and content creation. Christopher also addresses the mindset shifts necessary to overcome sales-related fears, reframing selling as "an expression of love" rather than a transaction. He concludes with five powerful daily habits for entrepreneurs: making sales, gaining clarity on desired outcomes, feeling your feelings, using your calendar effectively, and thinking through cause and effect.
Learn More:
Scale your fractional practice: https://mylance.co
Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/
Connect with Christopher Filipiak: https://www.linkedin.com/in/christopherfilipiak/
ChristopherFilippiak.com
00:00 Introduction to Christopher Filipiak
00:53 Christopher's journey from engineering to sales
06:28 Effective nurturing strategies for lead lists
09:22 Making the most of limited business development time
12:10 Consistency trumps perfect strategy
13:24 Why website work doesn't move the needle
13:54 Selecting strategies based on cause-effect, not comfort
15:52 Creating genuine LinkedIn connection messages
19:16 Handling rejection in outreach
20:30 Reframing sales as an expression of love
24:32 Applying the service mindset to product consulting
26:29 How engineering background shapes sales approach
29:04 Effective and ineffective ways to use AI in sales
31:54 Five daily habits for CEO success
34:15 Where to find Christopher Filipiak
