Dive into a compelling conversation between Bradley Jacobs and former Uber/Google product designer Mark Lamb about transitioning from corporate roles to successful fractional consulting. Learn how to leverage high-level experience while maintaining hands-on expertise, and discover strategies for building meaningful client relationships in the startup ecosystem.
From practical client acquisition approaches to insights from Silicon Valley's fastest-growing companies, this episode offers valuable lessons for fractional executives looking to establish themselves in the market. Bradley concludes with powerful insights about taking bold action, hiring exceptional talent, and maintaining consistency in your fractional practice.
🔗 Learn More:
Scale your fractional practice: https://mylance.co
Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/
Connect with Mark Lamb: https://www.linkedin.com/in/marklambdesign/
Timestamps:
00:00 Introduction and Welcome
00:27 Mark's Background at Uber and Google
00:55 Transitioning to Fractional Work
02:19 Partnership vs Traditional Design Work
03:13 Addressing Full-Time vs Fractional Pushback
04:38 Building Long-Term Client Relationships
07:29 Finding Your Professional Sweet Spot
09:15 Early Stage Startup Strategy
11:12 Sales Call Strategy and Integrity
14:25 Content Creation and Personal Branding
19:07 Uber's Design Competition Strategy
22:29 Building High-Performance Teams
26:06 Technical Difficulties and Bradley's Reflections
28:50 Importance of Finding Great Talent
30:17 Closing Thoughts and Resources
