Discover how job postings can be a goldmine of potential clients for fractional executives. In this episode, Mylance founder Bradley Jacobs reveals his strategy for turning full-time role offers into lucrative consulting gigs. Learn how to leverage your expertise to tap into this underutilized lead source.
Job postings signal a company's immediate problems and their willingness to invest in solutions – making them ideal targets for fractional experts. Rather than focusing solely on the job description, approach companies with tailored solutions that address specific pain points. Learn how to identify needs, personalize outreach, follow up strategically, and craft compelling conversations with potential clients. Mylance streamlines this process with monthly curated leads and a supportive community to help build your fractional business.
00:00 Intro
00:23 Finding Clients is Hard
02:55 Bradley shares his experience turning a job posting into a client
05:27 Hiring a full-time position is a big bet
07:24 Job descriptions have the key information you need to sell
08:52 The most important point to include in your pitch
09:58 Follow-ups are crucial
12:21 Legitimize yourself without hard-selling
14:03 Outro
