Ed Bechervaise is a visual artist and creative strategist. Under his pseudonym, Unwell Bunny, his artwork explores culture, emotion and human experiences through his bold, abstract compositions. As a creative strategist, he has worked alongside several leading agencies and brands with their positioning, campaign development, and cultural storytelling.
On this episode, Ed shares his personal creative philosophy, why artists make the best brand strategists, how creativity and strategic thinking are inseparable, the tension between artistic integrity and commercial success, why the most impactful brands operate like artists and so much more.
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00:00 Intro
03:50 The importance of having a creative philosophy
09:53 How creative momentum works like a rolling stone
14:11 The constant pursuit for Stability
19:13 Who you are is largely out of your control
23:30 The evolution of ideas and communication
31:35 How brand strategy is about simplification
40:30 The power of lateral thinking in creativity
50:56 Unlocking creativity by understanding yourself
59:15 Why the best businesses are human-centred
1:12:51 Balancing strategic thinking and creative expression
1:20:35 Breaking norms and redefining categories
1:25:26 How vulnerability fuels creative breakthroughs
1:42:00 The cycles of creativity and personal growth
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Follow Ed on Instagram: @edbechervaise_unwellbunny
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