Eddie Zammit is an art director and cultural curator. With a career spanning decades, he has played a pivotal role in shaping the Australian creative landscape through magazines, brand collaborations and T-World, a globally recognised publication covering all things T-shirts. Most notable are the exhibitions Eddie curated - Sesame Street 50 Years and Counting, Micky Mouse 90th Birthday, Daniel Johns: Past, Present & FutureNever, Shepard Fairey: Printed Matters Sydney, the Benalla Street Art Festival, most recently, Hello Kitty 50th Anniversary.
On this episode, Eddie shares how nostalgia can be a tool for creative innovation, why curation is about storytelling as much as aesthetics, and what makes an exhibition truly immersive. We discuss the power of pop culture, the psychology behind enduring creative work, the importance of his values in quality, originality and longevity. We dive into the thinking behind exhibitions he’s curated for Mambo, Mickey Mouse, and Daniel Johns and how curation, when done well, becomes a cultural archive plus so much more.
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00:00 - Intro
01:57 - Art Direction vs Curation
05:27 - Creative Values: Quality, Originality, Longevity
08:58 - The Mambo Legacy & Brand Perception
12:51 - Style, Originality & Personal Voice
16:15 - The Role of Memory in Creative Work
20:28 - Cultural References, Aging & Creative Timelessness
25:01 - Daniel Johns Exhibition, Unused Mambo Art and Australia's Cultural Identity
35:42 - Designing Immersive Exhibitions
46:10 - The Power of Artists, Legacy, Persistence & Creating Without Limits
54:53 - Personal Drive and the Emotional Investment
01:04:53 - Basketball Culture & Creative Energy in Sport
01:07:10 - Unexpected Creative Pairings
01:16:00 - Australia’s Cultural Identity on the Olympic World Stage
01:22:48 - The Benalla Art Festival - Embracing Artistic Identity
01:27:50 - Building Value, strategy and branding as an Artist
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Follow Eddie on Instagram: @eddiezammit
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