Description

Welcome to episode 43 of This Week in Ecommerce! Join Mal Chia and Paul Waddy as they navigate the latest trends and news shaking up the ecommerce world. This week, we explore the end-of-financial-year sales madness, Apple’s bold moves in AI, and the exciting developments from Meta’s Performance Summit. Here’s what you can expect:

• End-of-Financial-Year Sales Strategies: We discuss the optimal strategies for clearing out seasonal stock and preparing for the new fiscal year.
• Rescue Mission: The revival of Infamous Swim from administration by a diverse consortium of experts. Is this a new trend for struggling brands?
• Apple's AI Announcement: Apple's new AI, designed to streamline user experience by summarising emails and messages, and the implications for email marketers. How will this reshape the landscape for promotional emails?
• Meta Performance Summit Highlights: Meta’s new focus on optimising for profitability and third-party attribution. What does this mean for your advertising strategy, and how can you leverage these updates for better business outcomes?

Tune in for a jam-packed episode full of actionable insights and a few laughs along the way!

Follow Mal
LinkedIn: https://www.linkedin.com/in/malchia/
Website: malchia.com

Follow Paul
LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/
Website: learnecommerce.com

Follow Ecom Nation
LinkedIn: https://www.linkedin.com/company/ecom-nation/
Website: ecomnation.com.au
Website: ecomnation.com.au