In this week's episode of This Week In Ecommerce, Mal and Paul cover everything from footy finals to sweet (and strange) collaborations, and the retail industry’s latest shakeups. Paul's buzzing for his first-ever grand final at the MCG, thanks to a birthday treat. But it’s not all fun and games – the duo dives into pressing topics like the state of Mosaic Brands, the Coke and Oreo collab nobody expected, and the ACCC finally coming for Coles and Woolies over dodgy pricing.
Here's what's in store:
Paul’s Grand Final Fever: Paul is excited for his first trip to the MCG for the grand final – fingers crossed there are no flight hiccups! Mal shares his previous experience, and they both banter about footy, travel, and birthday celebrations.
Mosaic Brands on the Brink: An update on the troubled retailer – leaked emails from the CEO reveal tense negotiations with creditors. The duo dissects the dire situation faced by suppliers, landlords, and employees as the retail giant struggles to survive.
Coke-Flavoured Oreos?!: Yes, you read that right. The iconic brands have teamed up for a collaboration that has people talking... and tasting. Paul and Mal chat about this sugary marketing move and the wider trend of quirky brand partnerships.
ACCC Takes on Coles & Woolies: Finally, some accountability! The Australian Competition & Consumer Commission cracks down on the supermarket giants for misleading pricing tactics. Is this the end of “down down” prices that aren’t really down?
Interest Rates Steady: The RBA holds the line on rates, much to the relief of some – but with inflation stubbornly high, retail continues to brace for impact.
Mustard & Monopolies: How price gouging impacts consumer trust and why smaller brands might hold the key to restoring faith through authenticity and transparency.
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LinkedIn: https://www.linkedin.com/in/malchia/
Website: malchia.com
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LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/
Website: learnecommerce.com
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