In this episode of Ambitious, Kate dives deep into the crucial business skills of launching and promotion. She explains how to create structured marketing campaigns to generate a surge of traffic and interest. Kate breaks down the difference between evergreen marketing and limited-time promotions. She discusses the importance of product awareness, outlines the stages of a successful launch—from teasing and testing to pre-launch agitation and open-cart period—and shares essential tactics for making a product launch work.
01:12 Understanding Promotions and Launches
02:05 Evergreen Marketing vs. Limited Time Promotions
03:30 The Importance of Product Awareness
05:24 Planning a Successful Launch
08:07 Different Business Models: Evergreen, Launch, and Hybrid
10:14 Mastering the Art of Launching
12:53 Setting Realistic Expectations for Launches
19:25 Teasing and Testing Your Audience
25:47 Pre-Launch Strategies
30:25 The Power of Events in Pre-Launch
31:11 Segmented Communities and Exclusive Offers
32:54 Agitation Week: Creating Awareness
33:59 Effective Messaging During Pre-Launch
39:44 Launch Week: Showcasing Your Solution
41:56 Behind the Scenes of a Successful Launch
47:51 Post-Launch Strategies and Assessment
50:14 The Importance of Refinement and Adaptation
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