On this episode of The eCommerce Growth Series, we talk with Erin Brunner and Kate Began from Polycase on how they took a 30-year old B2B company completely online and grew through eCommerce. Some areas we touched on include:
1. Building a brand new B2B eCommerce website
2. Managing a complex B2B customer acquisition model
3. How to educate both customers and internal team members on how to use a website
4. The future of B2B eCommerce
For any questions, feel free to email ron@visiture.com. Thanks for listening!
