In this episode, the DAS crew discussed how AI is transforming marketing through hyper-personalized campaigns.
Key topics included:
- Using customer data to create tailored journeys vs. generic blasts
- Generating targeted content for search optimization and conversational interactions
- Leveraging personal brands of executives and employees for authentic relationship-building
- Scaling mass customization with AI starting from common cores then personalizing
- Concerns about going too far and damaging trust with over-personalization
- Challenge of personalizing campaigns for new prospects without existing customer data
The consensus was AI allows efficient tailored messages at scale while maintaining human connections.
