The DAS crew explored the value of transcriptions as a new "gold" for personalized content and business analysis. Beyond just converting audio to text, transcriptions open up many possibilities:
- Crafting books, blog posts, and other content by transcribing interviews and conversations
- Analyzing sales calls at scale by summarizing transcripts to surface insights
- Retaining organizational knowledge by recording and transcribing employee expertise before they leave
- Providing better patient care in healthcare by personalizing content based on transcribed patient interactions
- Building knowledge bases by summarizing and collecting important transcribed conversations
- Editing audio/video by editing the associated text transcript
Some tools mentioned for easy transcription: Otter, Descript, Zoom, and Build Better.
Key tips:
- Record everything - calls, meetings, interviews, etc. for future use
- Have a plan for long transcriptions before creating them
- Use transcripts for personalization and tailored messaging
The takeaway was transcriptions open up many new opportunities, but need to be leveraged strategically.
Recording conversations provides a trove of data to drive insights and quality content.
