In this episode, I interview my friend and fellow brand strategist Asia Dore about the importance of brand strategy and how to build an effective brand in a no-BS, easy-to-digest way. We go all over discussing the five steps to building a brand, including knowing what you do, how you do it differently, who you do it for, and why it matters. We also explore the mistake of copying corporate branding and the need to embrace your unique brand especially as a solopreneur. We talk about how to make changes and pivots in your brand without committing to a full rebrand and why it’s important to do that regularly. And we also talk about how Instagram is like an ex you can’t quit and how the social media landscape has changed. Including corporate changes to emulate other social media giants but also how it’s done a disservice to the people who helped grow the platform in the first place. This is a lively discussion that I know you’ll get so much value from!
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