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In this episode, Ash from Tapcart joins the conversation to discuss the role of mobile apps in the e-commerce landscape.
While apps are often seen as retention tools, Ash delves deeper, emphasising their value for mature merchants and shedding light on the criteria that make a brand promising for app development.
He offers insights on the importance of repeat customer rates, a diverse product catalogue, and the benefits of replenishable goods.
The conversation wraps up with a step by step journey of how brands can get their app live in the app store and the ongoing support needed to maintain the channel.
Key Takeaways:
- Mobile Apps Beyond Retention: Ash articulates that while apps are frequently regarded as retention tools, they hold broader potential. He points out that their value increases significantly for mature merchants and highlights criteria such as a brand's annual turnover, repeat customer rate, and the nature of their product catalogue
- Ash's Journey & Tapcart's Offering: Ash provides a glimpse into his professional journey and introduces listeners to Tapcart's distinctive role in the mobile commerce space. He explains how Tapcart aids brands in leveraging the power of mobile apps to enhance customer retention and drive growth
- The Essence of Mobile Commerce: The episode shares the importance of mobile commerce in the current retail landscape. Ash emphasises how mobile apps can act as influential tools in the retention space, offering brands a competitive edge in the market.
