THE GUEST
Clay Mosley is the Founder and CEO of Dripify, a company founded to help businesses build their entire marketing system internally so they never have to rely on agencies again. Dripify’s tagline is ‘WE HATE MARKETING TOO,’ which I absolutely love. Before this, Clay had a wild business life; he spent the first eight years of his career bouncing from one job to another, being fired eight times before finally starting his own business. He spent the next seven years starting 2x marketing agencies, scaling them to 8 figures each and selling them both. Now, he spends his time on Dripify, helping people avoid marketing agencies because he saw how broken the system was. On top of all of this, Clay is a co-host on the Freelance to Founder, where he coaches freelancers on how to become great founders in their businesses. Clay is an absolute expert at everything marketing.
THE TAKEAWAYS
When starting with marketing, focus on building a solid offer and finding one source of traffic that works.
In LinkedIn outreach, be personal, casual, and differentiate yourself from other messages.
Sales goals and marketing objectives are not the same. Marketing is about brand awareness, and sales is about closing the sale.
Measure marketing effectiveness through metrics like brand awareness, impressions, and views.
Branding campaigns have a delayed gratification but can substantially increase the lifetime value of clients.
THE SHOW
DO AS I SAY is an advice show about the real problems in startups.
THE LINKS
Have a question you want us to answer? Send it through to podcast@joelditrapani.com
Clay Mosley
LinkedIn: https://www.linkedin.com/in/claymosleydotcom/
Twitter: https://twitter.com/claymosleylive
Freelance to Founder Podcast: https://open.spotify.com/show/4yNhFDWLowo3nOc0i3XaaS?si=2d2cef9ba76146bc
Dripify: https://getdripify.com/
My links
Youtube: https://youtube.com/@joelditrapani
LinkedIn: https://www.linkedin.com/in/joel-ditrapani/
Calendar: https://cal.com/joelditrapani
Email: podcast@joelditrapani.com
Other stuff: https://joelditrapani.com/
Newsletter: https://joel-di-trapani.ghost.io/
