In this episode, host Joe Steele sits down with Katrina Owens, the visionary founder of Knockout Directive PR firm, to explore the art of shaping stories and building influential brands. Katrina shares her journey from launching her own PR firm to becoming a leading force in the industry. She delves into the strategies and insights that have driven her success, including the importance of authenticity, creativity, and strategic communication. Tune in to discover how Katrina is bringing the power of PR to even small businesses, crafting compelling narratives, and helping her clients achieve remarkable visibility and impact. Whether you're in PR, marketing, or just interested in the power of storytelling, this episode offers a wealth of inspiration and expertise.
01:55 - How Katrina Fell in Love with PR
05:20 - Leaving a “Dream Job”
08:30 - Fears for Entrepreneurship
10:40 - Securing Options
12:40 - Bark.com
15:40 - A Holistic Approach to Marketing & PR
19:35 - Knockout Directive
24:50 - Leveraging Social Media to Grow Your Business
27:25 - Sharing Value
29:20 - A Strong Commitment to Transparency
33:30 - A Day in the Life
36:50 - “I Said Yes to Everything”
39:30 - Debt as Investment
44:15 - Leading with “Soft Skills”
47:15 - Empowering 100 Small Businesses with the Power of PR
50:05 - Speaking Engagements
53:00 - Work Life Boundaries
54:30 - Connect with Katrina
Show Resources:
www.knockoutdirective.com/
www.linkedin.com/in/owenskatrina/
www.instagram.com/knockoutdirective/
Get Joe’s Ultimate Guide to Real Estate Investing: https://drive.google.com/file/d/1YrkcRDMxHZgJl5WUfJ4HEUZBWHM4twWx/view?usp=drive_link
