Building a fanbase is no easy task. Building one from scratch in a new city is especially challenging. That’s the challenge Clayton Ryan faced last November when he relocated to the Twin Cities from Los Angeles.
From his humble beginnings performing bar gigs in South Dakota, composing for sync in LA, and his strategic approach in the Minneapolis music scene, Clayton Ryan shares his journey's challenges and triumphs on this episode of SFTS.
Our conversation brings to light the significance of artist-fan connections, crafting a recognizable brand, and the benefits of genuine fan engagement both online and in person. With a focus on being intentional about one's target audience, Clayton shares invaluable strategies on crowdfunding, merchandise, old-school promotion tactics, and the impact of personal interactions and social media engagement on building a dedicated fan base.
Worthwhile tangents include practical advice for musicians on connecting with fans, the best open mics in Minneapolis, and gratitude towards supporters. Check out this episode for a blueprint for cultivating a dedicated audience.
Full Transcript and Show Notes
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Featured Song
"Wild Man" by Clayton Ryan
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Theme Music: "Thankful" Courtesy of LUEDVIG