Ramon Ray talks with Ali Shabdar of Zoho about why small and mid-sized businesses must be ready to scale down as well as scale up. They cover cash flow triage, technology elasticity, and how to prepare for downturns without living in fear. Ali shares practical frameworks for scenario planning, vendor and employee communication, and the role of SaaS and AI in keeping businesses flexible. See the full article here - https://zoneofgenius.com/scaling-down-to-stay-strong-how-entrepreneurs-build-elastic-crisis-ready-companies/
What you’ll learn:
How to stabilize cash flow in a downturn
The difference between fear and preparedness
Why tech elasticity matters for SMB survival
Communication strategies that strengthen resilience
This conversation is a masterclass in building an elastic, crisis-ready business.
