Summary
Ed Vincent, the founder of FestivalPass, discusses the motivation behind creating a membership-driven platform for live events. He highlights the lack of brand loyalty and community in the ticketing industry and the frustration of non-transparent ticketing fees. Ed shares his entrepreneurship background and experience working with MoviePass, which taught him valuable lessons about building a sustainable subscription-driven business.
Festival Pass aims to provide members a sense of community and loyalty, offering cost savings, exclusive benefits, and a credit-based currency model similar to ClassPass. The platform also has a Web 3 component, with a lifetime pass available as a digital asset on the Ethereum blockchain. FestivalPass offers a lifetime membership with access to over 80,000 live events and hotels worldwide. The lifetime membership is a digital asset that can be bought and sold on a secondary market. It also comes with $1,200 worth of credits each year that can be used for events, hotel rooms, and other future use cases.
Chapters
00:00 Subscription Tiers and Lifetime Pass on the Ethereum Blockchain
25:21 Building a Community of 10,000 Super Fans
27:40 Expanding Globally and Community Building
44:03 Sustainability Plan for Lifetime Memberships
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Keywords
Festival Pass, live events, subscription model, ClassPass, Amazon Prime, ticketing fees, community, loyalty, Web3, blockchain, lifetime pass, Festival Pass, lifetime membership, digital asset, secondary market, credits, community, events, hotels, global expansion, online community