đź’„ Drawing on her profound connection to her Hispanic roots, Margarita Arriagada has carved out a remarkable career in the realms of fashion and beauty. Beginning her journey on the sales floor and ascending the ranks as a fashion buyer, Margarita gained invaluable insights into business operations and consumer experiences firsthand. When SEPHORA extended an offer, she embraced the opportunity to introduce new products, foster diversity within stores, and innovate, notably introducing the popular checkout concept where customers can browse and purchase sample products as they exit and became the first Latina Chief Merchant.
Upon departing from Sephora, many anticipated Margarita's retirement. However, in her mid-60s, she emerged as an even more influential figure, championing Latinx beauty founders through her own venture, Valdé Beauty. Inspired by her mother's love for exceptional lipstick, Margarita curated a luxury line of "vessels" that symbolize the multifaceted essence of womanhood—beacons of beauty, creativity, innovation, and support. But her journey didn't end there.
Margarita now extends her support to other Latinx beauty founders, providing a platform to amplify their voices, secure funding, and secure coveted shelf space at major retailers.
