What can be said about someone who has led creative efforts at renowned global brands like Nike, Volkswagen, Apple, Xbox, Bacardi, and Universal Studios? Tesa Aragones has crafted a remarkable life and career fueled by curiosity and a commitment to leveraging innovation and technology to enhance consumer experiences. Notably, she holds 12 patents at Nike, has been recognized as one of Ad Age’s Top 40 Marketers Under 40, and has earned titles such as Forbes CMO, AdWeek CMO, and Business Insider CMO.
As a first-generation Filipino American, Tesa experienced early on the challenges her family faced in a new environment. Witnessing the difficulties people encountered while navigating language and culture barriers during car shopping, she conceived the idea of a website to streamline information dissemination—an innovation ahead of its time, given that major automotive manufacturers lacked online platforms back then.
Tesa advocates for the integration of technology, including AI, into creative endeavors, seeing it not as a threat but as a pathway to progress. Her dedication to curiosity, innovation, and consumer-centricity has propelled her to the pinnacle of her field, earning her accolades as a leading digital innovator and brand marketing executive for top consumer brands.
