Rand Fishkin is the former CEO and Co-Founder of MOZ and is currently building his next company SparkToro. He became famous through his video series Whiteboard Friday and has recently published the bestseller book "Lost and Founder," where he exposes the often brutal reality that lies behind the glorified startup life.
In my conversation with him, Rand discussed his previous failures and what he learned from them. We also talk about when hiring an agency makes sense and why building the right product is a prerequisite for effective marketing.
