In this episode, I chat with Ian Campbell. You might remember Ian. He was the founder of RiTA, Australia’s first real estate AI together with co-founder Dr Sarah Bell and the pair successfully exited the business after its sale to CoreLogic.
After a bit of a break, Ian is now founder of the venture studio Bright Young Things. And in this episode, Ian shares his passion for startups and his journey to creating a studio that focuses on early-stage venture development, from ideation to product-market fit.
We discuss the importance of research and validation in the startup process, and how AI can be a valuable tool for gathering and analyzing market insights. We then delve into GoList, one of the studio's ventures, which aims to solve the lead conversion problem in real estate. Ian explains why lead generation is not the issue, but rather the industry's archaic methods of managing and converting those leads. He highlights the negative impact this has on brand reputation and service delivery, and how GoList aims to improve efficiency and customer experience.
