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My guest in this episode is Damian Merchan from Spoke. A product that makes it really easy for real estate agents to get better results with Facebook and Google ads. Now, Damian is a former real estate agent who began in the industry as a 20-year-old at Stockdale and Leggo. He sold land off the plan, and he's built his own development deals and a highly successful property development company. And while looking for a CRM for his business, he discovered this thing called RexLabs, with whom he'd worked back with his Stockdale and Leggo days. And he became an investor, and together they launched Spoke. Now, in this conversation, Damian and I discuss the growing role of social media in real estate, and how it fits into your whole marketing approach, and how to avoid common mistakes.