Mark Armstrong, CEO of RateMyAgent is my guest in this episode – a company that Mark says is often mistaken as a lead generator for agents, but which in fact is a digital marketing business. This is a fascinating story of how Rate My Agent has grown over the past five years from being, of all things, an auction tipping contest website to becoming a listed ASX company valued at $250 million and Australia's largest review site for real estate agents which has now launched in the US. As Mark explains, 99% of the population pretty much Google everything before they purchase anything. And that includes real estate. In this episode, Mark explains how Rate My Agent works to help agents become undisruptable by helping them amplify what we do well and share that with the world regardless of the review platform that it occurs on.
Shownote here: https://kyliecdavis.com.au/2020/02/episode-17-ratemyagent/
Transcript here: https://kyliecdavis.com.au/2020/02/episode-17-ratemyagent-transcript/
