In this conversation, Michael Risinger interviews John Ott, the founder of Yep! Strength and new partner of Hardwear Clothing LLC, discussing his journey from corporate life to entrepreneurship in the supplement industry. They explore the importance of building a strong team, and the challenges of maintaining quality control in supplement manufacturing.
John shares insights on navigating competition, the role of Amazon in business strategy, and the lessons learned from selling on the platform. In this conversation, John Ott discusses the complexities of selling products on Amazon, emphasizing the importance of quality control in manufacturing, particularly in the fitness supplement industry. He shares insights on customer engagement, the significance of understanding Amazon's policies, and the challenges of maintaining product quality.
John also highlights his journey in building the Yep brand, focusing on product development and future growth strategies, while encouraging listeners to push themselves to achieve their goals.
Chapters:
00:00 Intro, Sponsored Message, and opening comments.
04:02 Meet John Ott: The Man Behind YepStrength
07:44 The Impact of Joe Rogan on Personal Growth
10:34 Inspiration and Mentorship in Sports
13:38 Building a Business: Lessons from Experience
16:16 Team Dynamics and Brand Connection
18:57 Quality Control in Supplement Production
21:49 Navigating Competition in the Supplement Industry
28:06 The Mindset of Abundance vs. Scarcity in Business
29:13 Navigating Amazon: Strategies for Success
34:59 Building Relationships with Retailers
37:43 The Benefits and Challenges of Selling on Amazon
48:46 Quality Control and Customer Connection in Retail
56:14 The Importance of Arginase Inhibition
57:37 Customer Engagement in Supplement Sales
59:10 Challenges in Ingredient Sourcing
59:25 Production Efficiency and Quality Control
01:04:03 The Journey of a Business Owner
01:08:20 Transitioning from Fighting to Bodybuilding
01:13:27 Future Plans for YepStrength
01:20:06 Subscribe, rate, review, thank you!
Connect with John, use Yep!, and buy Hardwear:
• www.yepstrength.com
• www.instagram.com/ottsmash or @ottsmash
• www.instagram.com/yep_strength or @yep_strength
• www.instagram.com/hardwearclothingllc or @hardwearclothingllc
KCBC Sponsor for Season 4:
Silverstone Bookkeeping. Learn more about the importance of solid bookkeeping for your business and contact their team for help via the following links. Be sure to mention you heard about them from this episode to get a free 15-minute financial review in QuickBooks for your business!
• Website: www.silverstonebookkeeping.com
• Facebook: www.facebook.com/silverstonebookkeeping
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This interview was recorded @kcbctv studio, and the guest’s own studio environment.
Music: “Hackers” by Karl Casey / White Bat Audio @whitebataudio on YouTube and Instagram.
The information and opinions presented by our guests do not reflect the opinions of Kansas City Business Cast (KCBC), Kansas City Business Cast Network (KCBCtv), or its affiliates & sponsors. Sometimes we talk about finance, health, wellness, philosophy, history, the economy, religion, and other topics. This episode, as with all of our episodes, is intended for educational purposes. Consult your medical provider for guidance on the usage of supplements in your regular diet and workout regimen.
