In 1988, Jeff Rogers took a leap of faith—starting his photography business on April Fool’s Day with no digital cameras, no Photoshop, and no backup plan. Just vision, a love for Kentucky, and the belief that beauty is worth sharing.
His first big break? Shooting the Indy 500 for Valvoline.
Since then, Jeff has captured iconic commercial images, published 8 breathtaking coffee table books, and pioneered digital photography before it was cool.
But beyond the lens, Jeff’s story is one of heart. After losing his wife Sally to cancer, his photography took on a new purpose: to bring peace, hope, and healing. Today, his inspirational books grace hospitals, cancer centers, and homes across Kentucky — quietly comforting people in their hardest moments.
📷 “I want to do my part to help bring peace to a broken, fearful world.”
From tobacco barns to bluegrass sunrises, Jeff doesn’t just take photos—he tells the soul of Kentucky.
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