Looking to increase your #virtualevent sign ups? Here is a tip and it comes from Jay Schwedelson's podcast, Do This Not That
Create a special offer that is highlighted in your email's #subjectline.
Using your internal goal for the number of registrants you'd like to have attend, offer BONUS content to drive speed to event registration (#highered examples in the episode!).
Why is this important? When Jay and his team monitored tactics built this way, they saw 30% lifts in registration when compared to the standard promotional messages.
So I crafted a few ideas to help you think it through.
