Why doesn’t the best product always win? Because we confuse solicitation with solutions.
Elizabeth Holmes sold billionaires on promises of revolutionary blood testing that never worked. Even Apple stumbled, hyping AI features that didn’t exist. Meanwhile, Palantir bets on building software that actually solves problems.
The difference? Solicitation creates “trust-lite”—influence masquerading as credibility. Solutions create real trust through results.
In a world of steak dinners and slick presentations, it’s easy to mistake the menu for the meal. But solicitation only gets you in the door. Solutions are what keep you there.
Because trust isn’t built on charm—it’s built on results.
Blog Post: We Play Software
