Real simple one - we talk all things paid search by reviewing an analysis Trev did on keyword match types. The guys talk about how important it is to lean into broad match keywords in Google search campaigns because that’s the game Google wants you to play.
They also discuss the importance of 1st party conversion data and how connecting directly to a CRM with a milestone is critical when it comes to Google Ads and how those 1st party signals can enhance your broad match keyword’s performance.
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