Trev & Steve discuss the Google update that has the whole SEO community in a fit. This is called the &num=100 update and it impacted everyone’s Search Console impression data along with all of the SEO tracking tools.
Essentially, overnight websites saw impression volume fall off a cliff because of this update.
The guys give a detailed overview of the update, what it impacts and how they are communicating this to their clients.
Great episode for how to be a better consultant in the digital marketing agency world.
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