In this podcast episode, we’ll explore the world of podcasting, its origins, aligned reasons for starting a podcast and how to monetize your podcast.
The Origin of Podcasting
You’ll learn a brief history of the term "podcast," explaining that it's a combination of "broadcast" and either "play on demand" or "portable on demand."
Statistics on Podcasting
You’ll hear some statistics about the podcasting industry, specifically that approximately 90 million Americans are weekly podcast listeners, and the industry is projected to have over 100 million listeners in 2024.
Why to start a podcast
In this episode, we emphasize the importance of creating podcast content for the joy of it, rather than just for monetary gain. Nichole encourages listeners not to make money the primary goal when starting a podcast, as passion and authenticity are crucial for sustainability.
The episode then delves into the various reasons why someone might want to start a podcast, including sharing a message, enjoying conversations, diversifying marketing channels, avoiding platform restrictions, and going deeper into topics.
To share an important message with the community.
Enjoyment of talking and having conversations.
Diversifying marketing channels beyond social media.
Not being bound by platform rules.
Appreciation for audio-based content.
The desire to provide a better podcast experience.
The opportunity to go deeper into topics.
How to monetize a podcast
The second half of the episode focuses on how to monetize a podcast. Nichole discusses methods such as advertisements, sponsorships, partnerships with aligned brands, becoming the face or voice of a brand's podcast, using calls to action to promote one's own services and programs, and most importantly, the power of authenticity and connection. Nichole suggests that by being true to oneself in the podcast, one can attract the right audience and, in turn, monetize the podcast effectively.
Advertisements and Sponsorships - Discusses placing paid ads and sponsorships in podcasts.
Sponsorships and Partnerships - Collaborating with aligned brands for sponsorships.
Being the Face or Voice of a Brand - Becoming the voice or face of a brand's podcast.
Calls to Action - Using the podcast to promote your own services, offers, and programs.
Authenticity and Connection - The host's favorite way to monetize, by being genuine and attracting dream clients through the podcast.
The episode concludes with a reminder not to lead with the goal of making money, and instead, prioritize genuine and meaningful content creation.
Stay tuned for the next episode, which will address when to DIY podcasting and when to outsource podcast production.
Additional links:
Podcasting with Heart (NEW course): https://nicholejoy.kartra.com/page/podcastingwithheart
Private podcasting mentorship application: https://nicholejoy.hbportal.co/public/64fa005ec70ae50024c65155
Birthworker Retreat Tickets: https://mailchi.mp/behervillage/birthworkerretreat
Black Birthworker Scholarship Application: https://docs.google.com/forms/d/e/1FAIpQLSe2Cye69MQ01inIERCVj5AAbPBPvg7In7zisLdpFJqKM0_S_g/viewform?usp=sharing
Alumni Study Group (FB): https://www.facebook.com/groups/alumnistudygroup
