This episode explores the time commitment, benefits, and strategies for successful podcasting, emphasizing how podcasting fosters deeper connections with the audience, offers lasting legacy content, and allows for efficient repurposing on social media.
Inside, you’ll hear my perspective on various aspects of starting a podcast and I’ll address topics from entrepreneurs considering podcasting, including:
Time Commitment: The time commitment for a podcast can vary, with episodes ranging from as short as 15 minutes to an hour or more. The actual time spent on podcasting depends on factors like whether you do it all yourself or outsource production and the initial effort required for the podcast's launch.
Podcasting vs. Social Media: Podcast content has a longer shelf life compared to social media content, which often expires quickly. Podcast episodes are consumed differently, with listeners seeking a deeper connection and a more authentic exchange. Podcasting allows for stronger relationships with the audience.
Legacy Content: Podcast episodes, especially evergreen ones, serve as legacy content that continue to attract listeners, even when you're not actively creating new episodes. This can result in ongoing engagement with your content.
Ownership: Podcast content is considered an asset that you own, in contrast to social media content, where you're essentially renting space. This ownership provides more control over your content and its distribution.
Building Relationships: Podcasting allows for deep, authentic connections with the audience. When potential clients reach out after listening to your podcast, it often feels more like a conversation than a sales pitch.
Repurposing Content: Podcasts serve as pillar content that can be easily extracted and repurposed into smaller pieces for social media. This strategy makes the content creation process more efficient and drives traffic back to your podcast.
Broadcast on Social Media: Social media can be used as a platform to broadcast snippets of your podcast, inviting your audience to listen to the full episode.
If you enjoyed this episode, be sure to tune into the rest of the Podcast Curious Series:
Episode 187. Healing the Throat Chakra: Speak Your Truth (a guided meditation gift)
Episode 188. How to Monetize Your Podcast: Podcast Curious Series
Episode 189. When to DIY vs. When to Outsource: Podcast Curious Series
Episode 190. Marketing Strategies for Non-Social Media Lovers
Additional links:
Podcasting with Heart (NEW course): https://nicholejoy.kartra.com/page/podcastingwithheart
Podcast Consulting application: https://nicholejoy.hbportal.co/public/64fa005ec70ae50024c65155
Try Honeybook!: https://share.honeybook.com/nichole35768
