Welcome back to The X Podcast! In this episode, I’m diving into one of the most important aspects of growing your business—building trust with your audience so they feel confident investing in your signature offer.
Have you ever wondered how to showcase your expertise and position yourself as an authority in your field? It’s not just about content—it’s about strategically showing up for your audience in ways that resonate deeply and lead them to say "yes" to your offers.
In today’s episode, I’m sharing 5 proven strategies that have helped me and my community members create real results:
1. Create an Irresistible Free Resource – Build trust with a valuable, strategic freebie.
2. Host a Live Q&A or Workshop – Share your expertise in real-time and solve problems on the spot.
3. Share Case Studies & Testimonials – Highlight real-world results to build credibility and trust.
4. Offer a Try Before You Buy Experience – Reduce hesitation and give potential clients a taste of what’s to come.
5. Consistently Publish Value-Packed Content – Build trust over time by sharing insightful, actionable content.
Timestamps:
00:00 – Welcome back and introduction
00:07 – Why building trust is critical to growing your business
00:34 – The importance of showcasing your authority
01:23 – Five proven strategies to build authority and attract clients
02:00 – Strategy #1: Create an irresistible free resource
04:14 – Strategy #2: Host a live Q&A or workshop
06:20 – Strategy #3: Share case studies & testimonials
07:59 – Strategy #4: Offer a try-before-you-buy experience
08:42 – Strategy #5: Publish value-packed content consistently
10:13 – Recap of the five strategies
10:53 – Closing thoughts and a call to action
If you're ready to implement these strategies and want more personalized guidance, be sure to check out The Aligned AF Community for support and resources.
https://www.brendarigney.com/aligned-af-community
👉 DM me on Instagram to share which strategy you’re going to focus on over the next 30 days! You’ve got this!
