This brings new meaning to the term "social media influencer." You most certainly have heard of #Tiktok, the social media video streaming equivalent to #Twitter. Focused on short snippets of content, Tiktok is wildly popular with younger generations. What you perhaps have not heard of is #witchtok, a subculture of content creators, influencers, and their followers who self-identify as Witches from various backgrounds. These feature (and in some cases offer to viewers paid services) contemporary pagan practices, ranging the gambit from traditional Paganism and Wiccan to Druidism and Heathenry, to various indigenous traditions spanning the globe, to New Age and modern-day Self-Help traditions. Whatever these individual may believe they are doing, for the most part their spells fall under the broad umbrella of black magic (a term Witchtok deems "problematic and harmful" for reasons we will get into Sunday). And, despite whatever "good intentions" the practitioners may have, any reasonably energy-sensitive person will get a sense of the forces at work just watching one 2-minute Witchtok video. Especially videos focused on "influencing your special person's actions." Such videos are almost exclusively created by and for women (and/or persons of non-binary sexuality/gender identification). Join us as we explore how the Tiktok generation is being recruited by The Black Lodge. Just what are the latest trends, languages, forms, and sales pitches being used to spread the ancient practice of black magic? What can this latest salvo in the war for humanity's souls teach us about the subtlety, ingenuity, and proliferation of The Adversary lurking in our midst?
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"Magic Tower" by Haryarti on DeviantArt: deviantart.com/haryarti
