In this episode of Super TRUEper, Scott Smith sits down with Alan Kacura, co-founder of Intrepid California, for a wide-ranging conversation about his journey from humble beginnings in California to building a thriving agency. Alan reflects on being raised by a single mom, the influence of mentors and family, and how early jobs—including a stint as Christopher Robin at Disneyland—shaped his entrepreneurial drive. He shares stories about meeting his wife Lauren in college, raising two kids, and the balance between running a 26-person fully remote team and fostering a culture that avoids burnout. Along the way, Scott and Alan explore themes of resilience, listening well, optimizing versus maximizing in business, and the importance of making space for deep, meaningful work.