In this conversation with Jay Topp, founder of Real Growth, we explore what it really means to build a coaching business rooted in truth, expression, and transformation as opposed to hustle, hype, or performative metrics.
Jay shares his journey from performance marketing to a global movement of purpose-led coaches, why book funnels are more than lead-gen tools, and the rebellious path of integrating business with personal liberation.
Whether you're a coach, creative, or rebel entrepreneur—this interview will challenge how you see success and show you what's possible when you grow from the inside out.
What we cover:
Why most coaches get trapped in marketing roles
The problem with the “delusion of more”
How to build a book funnel that scales impact
The difference between expression and embodiment
Rethinking routine, rebellion, and responsibility
This conversation is a call to all business owners, creatives, and rebels to stop playing small and start creating movements with meaning. Whether you’re scaling a coaching practice or seeking deeper alignment in your entrepreneurial journey, this episode is your permission slip to do things differently. 💬
This podcast was brought to you by On Track Studio. www.ontrackstudio.com.au
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