This episode breaks down why The Content Exit was written, and why the “post every day” advice is quietly destroying coaching businesses.
After years inside the marketing industry, watching smart, capable founders burn out chasing visibility instead of sales, this book became a line in the sand. In this episode, I share the real story behind The Content Exit, the moment the content narrative stopped making sense, and the strategy that actually converts clients without burnout.
The Content Exit is written for coaches, consultants, and service-based founders who want a smarter, calmer way to build demand. If you’re done with chasing algorithms and ready for a content strategy that works with your business, not against it, subscribe for more Big Brand Energy episodes and watch the next video to go deeper into the framework.
🎯 KEY TOPICS COVERED:
Why The Content Exit opens with a declaration of war
How the “post every day” model became industry dogma
The difference between visibility metrics and revenue metrics
Why short-form platforms are designed for consumption, not conversion
The psychological cost of constant content creation
The 7-hour trust principle behind buying decisions
Why speaking to symptoms converts better than teaching methods
⏱️ TIMESTAMPS:
00:00 Why The Content Exit starts with a declaration of war04:33 The marketing tactic that exposed the lie08:50 Why more content doesn’t equal more clients12:45 The moment long-form changed everything18:00 Why premium offers don’t sell on reels26:30 The psychology of trust, time, and buying
Mentioned in this episode, (my book) 👇🏼
Escape the rat race of social media by buying my book, The Content Exit – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: https://thecontentexit.com/buy
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