Most founders dream of scaling fast, but resellers can quietly kill your margins, brand control, and growth velocity. In this episode, David and Chris break down real-world pitfalls from founders who handed off sales too early—and paid for it. If you're considering a reseller strategy to accelerate revenue, this is your warning shot (and what to do instead).
PODCAST LINKS
Website:
https://www.startupdifferent.com
YouTube Channel:
https://www.youtube.com/@StartupDifferent
Apple Podcasts:
https://podcasts.apple.com/us/podcast/the-startup-different-podcast/id1707691707
Amazon Music:
https://music.amazon.com/podcasts/8db9bd4d-b64a-42f6-a3b5-3ad8c8578e96/the-startup-different-podcast
Castbox:
https://castbox.fm/ch/5595828
iHeartRadio:
https://www.iheart.com/podcast/269-the-startup-different-podc-123590551/
Overcast:
https://overcast.fm/itunes1707691707
Pocket Casts:
https://pca.st/249a4hrn
SOCIAL
LinkedIn:
https://www.linkedin.com/company/startup-different
Instagram:
https://www.instagram.com/startupdifferent/
YouTube Channel:
https://www.youtube.com/@StartupDifferent
Chapters
00:00 Introduction and Context of Reseller Partnerships
06:33 Challenges Faced with Reseller Partnerships
12:39 The Importance of Direct Customer Interaction
21:48 When Reseller Partnerships Can Work
26:37 Final Thoughts on Reseller Strategies
