Last September, Google announced backlinks as not one of the biggest factors for ranking anymore. Gary Illyes, an Analyst on the Google Search team and one of the best sources of insider Google information, suggested SEOs may be overestimating the importance of backlinks by saying that he no longer believes that they are a top 3 ranking signal. In today’s episode, let’s explore how Google’s perspective on the importance of backlinks has evolved, as shared by key figures within the company, and what this means for modern SEO strategies.
