Today, I sit down with a marketing maven with deep roots in the outdoor, endurance sports, nutrition, and fashion industries.
Christian Lepley takes us through his journey from an ad agency to spearheading innovative campaigns for Levi Strauss & Co., The North Face, a VF Company, and GU Energy Labs.
Listen now to hear us discuss launching buzz-worthy campaigns and professional pizza making.
Christian's curated magazine list
Like The Wind
https://www.likethewindmagazine.com/
Adventure Journal
https://adventure-journal.com/
Trails Magazine
Monocle
01:28 Christian's entry point into the outdoor industry
04:20 MO when taking on VP of Marketing at GU Energy Labs
08:51 Creating Buzzworthy content
09:17 We don't know exactly
10:21 creating emotion
10:58 Most powerful emotions
16:09 Do you need to be authentic?
20:33 Difference between agency side versus brand side
29:50 Endemic or general Marketing agencies in the outdoor industry
33:05 Transitioning your marketing from agency to in-house
Highline Outdoor Group
https://www.highlineoutdoor.com/
LinkedIn https://www.linkedin.com/in/outdoorindustryrecruiter/
